Paid advertising

Paid advertising managed around your goals.

Media87 plans and manages campaigns across Google, Meta, TikTok and Instagram, with agreed budgets, tracking and regular performance review.

Meta campaign overview
Illustrative campaign view — connect verified account data before reporting.
Google Ads
G
Search campaign view — results depend on live targeting, budget and competition.
Campaign process

How we plan and manage your campaigns.

Six stages from account review to ongoing improvement.

01

Discovery & Research

We review your business, audience, competitors and existing account before any budget is spent.

02

Strategy & Planning

Agree the platforms, ad formats, audience, budget and tracking plan.

03

Ad Creative Development

Create and test ad visuals and copy for the selected platforms.

04

Targeting & Optimization

We refine audience targeting, bid strategies and placements so your ads reach the right people at the right cost.

05

Monitoring & Reporting

Track spending, enquiries and other agreed campaign results in regular reports.

06

Scaling & Growth

Increase budgets only when the evidence supports it, and repair or stop weak campaigns.

What the service includes

Campaigns designed to reach suitable customers and generate measurable enquiries.

Planning, creative work and measurement are managed together.

1

Track spending and useful results

Track where the advertising budget goes and compare spending with agreed business results.

2

Ongoing campaign management

Media87 can manage creative work, targeting, monitoring and campaign changes within the agreed scope.

3

Reach relevant audiences

Use the targeting options available on each platform to reach relevant audiences.

4

Decisions based on campaign data

Review clicks, enquiries and other agreed conversions before changing targeting, creative or budget.

5

Choose the right advertising platforms

Choose Google, Meta, TikTok or another platform only when it fits the audience and campaign goal.

6

Memorable Ads, Measured Carefully

Develop and test clear ad messages and creative suited to each platform.

7

Scaling, Step by Step

Review campaign performance regularly and change budgets, targeting and creative when the evidence supports it.

Campaign work with visible controls.

Strategy, creative, targeting, tracking and review should remain connected.

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How campaigns are reviewed

Your budget, goals and account guide the work.

We monitor campaign performance, flag problems and agree changes using the data available.

Custom Campaigns for Your Business

Campaigns are planned around your objectives, audience, offer and approved brand voice.

Performance-Driven Advertising

Real-time analytics and sophisticated targeting continuously refine your campaigns — more engagement, more conversions.

Measurable Results & Optimization

From launch to continuous optimization, we monitor, test and respond to real-time data — consistent growth and strong ROI.

Before media spend

Review the account before setting the plan and management fee.

Platform mix, creative volume, geography, tracking maturity and approval requirements change the work. Media87 will confirm a tailored scope before launch.

1

What is happening now

Review the locations, channels, content, tracking and ways customers currently contact the business.

2

Recommended work

Choose the work most likely to address the main problem.

3

Agreed plan and costs

Agree responsibilities, deliverables, review points and costs before work begins.

Discuss paid advertising

Plan campaigns around
relevant customers and measurable enquiries.

Discuss your audience, offer, budget and the enquiries or sales you need to measure.

Discuss Your Advertising

Scope, fees and reporting agreed before work begins