Learn how to plan more realistic AI advertising images using a clear brief, approved source material and careful visual review.
Write the advertising brief first
Define the product, audience, message, format and action you want the viewer to take. A realistic image is useful only when it supports a clear campaign idea.
Use source material you are allowed to use
Choose product images, logos, locations and people that your business owns or has permission to edit. Do not place a real person in a false endorsement or misleading situation.
Describe the scene clearly
Specify the subject, setting, camera angle, lighting, composition, mood and empty space needed for advertising copy. Keep brand colours and required product details separate from optional visual ideas.
Generate one controlled variation at a time
Change one factor between versions, such as the camera angle or background. This makes it easier to identify which instruction improved the result and avoids a collection of unrelated images.
Review the image before publishing
Check faces, hands, products, logos, labels, reflections and background details at full size. Confirm that the image does not imply a feature, result or endorsement that the business cannot support. Add any disclosure required by the platform or local rules.
Media87 can help turn an approved campaign brief into AI-assisted concepts, edited advertising assets and platform-ready versions.