Learn how pacing, pronunciation, emotion and direction can make an AI voice sound more natural.
Start with spoken language
A script written for a web page often sounds stiff when read aloud. Use shorter sentences, natural contractions and one clear idea at a time. Read the script yourself before generating the voice; any line that is difficult for you to say will probably sound awkward in the final recording.
Give useful performance direction
Add only the cues the selected voice tool supports, such as a brief pause, a calmer tone or emphasis on an important word. Keep these directions limited. Too many pauses, emotions or capitalised words can make the result sound theatrical.
Check names and pronunciation
Test company names, locations, abbreviations and technical terms separately. Use the pronunciation controls available in the tool, or rewrite a difficult word phonetically when the platform allows it.
Use a simple production process
Prepare the script, generate a short sample, listen on headphones and a phone speaker, correct the weak lines, then generate the final version. Check pace, clarity, unwanted noise, factual accuracy and whether the tone suits the audience.
Keep people responsible for the result
Use only voices you have permission to use. Do not imitate a real person without consent. A person should approve the script and final recording before it is published in an advertisement, customer message or public campaign.
Media87 can help plan scripts, AI-assisted voice production, editing and review for approved marketing content.